| Processing Activity | Personal Data | Purpose | Legal Basis (GDPR) | Typical Recipients | Retention |
|---|---|---|---|---|---|
| Website operation | IP address, browser, device data, server logs | Provide and secure the Website, diagnose technical issues | Art. 6(1)(f) – Legitimate interests | Hosting provider | Limited operational retention period |
| Order processing | Identity, contact, order details | Perform the sales contract | Art. 6(1)(b) – Performance of a contract | Internal staff, hosting provider | As required by contract, accounting and limitation periods |
| Payment processing | Order number, payment status, transaction reference | Receive and verify payment | Art. 6(1)(b) | Payment service provider | Accounting retention period |
| Delivery | Name, address, telephone number | Deliver Products | Art. 6(1)(b) | Courier companies | As necessary to complete delivery and meet legal obligations |
| Invoicing and accounting | Identity, transaction details | Comply with accounting and tax legislation | Art. 6(1)(c) – Legal obligation | Accountant, tax authorities where required | Statutory accounting retention period |
| Customer support | Contact details, correspondence | Respond to enquiries and provide after-sales support | Art. 6(1)(b) and/or Art. 6(1)(f) | Service providers where necessary | Until the matter is resolved, then as necessary for legal claims |
| Warranty administration | Contact details, proof of purchase, product information | Administer statutory and commercial warranties | Art. 6(1)(b) and Art. 6(1)(c) | Manufacturer or authorised service partners where necessary | Warranty period and applicable limitation periods |
| Fraud prevention | IP address, order details, payment indicators | Prevent fraud, abuse and unauthorised transactions | Art. 6(1)(f) | Payment providers and competent authorities where required | Limited period proportionate to the purpose |
| Marketing communications (only where consent is given) | Email address, marketing preferences | Send newsletters or promotional information | Art. 6(1)(a) – Consent | Email service provider | Until consent is withdrawn |
| Category | Typical Retention Period |
|---|---|
| Orders and invoices | As required under applicable accounting and tax legislation |
| Customer correspondence | Until the enquiry is resolved and thereafter where reasonably necessary for legal claims |
| Warranty documentation | For the duration of the applicable warranty period and any applicable legal limitation period |
| Technical server logs | For a limited operational period necessary for security, diagnostics and system administration |
| Marketing consent records | Until consent is withdrawn or the records are no longer required to demonstrate compliance |
| Cookie consent records | For the period necessary to demonstrate compliance with applicable cookie legislation |
| Data Subject Right | Description |
|---|---|
| Right of Access | You have the right to obtain confirmation as to whether we process your Personal Data and, where applicable, to receive a copy of that Personal Data together with information concerning the processing. |
| Right to Rectification | You have the right to request correction of inaccurate Personal Data and completion of incomplete Personal Data. |
| Right to Erasure |
You may request deletion of your Personal Data where one of the grounds specified in Article 17 GDPR applies. This right is not absolute and may be restricted where continued processing is necessary to comply with legal obligations or establish, exercise or defend legal claims. |
| Right to Restriction of Processing | You may request that processing be restricted in the circumstances described in Article 18 GDPR. |
| Right to Data Portability | Where processing is based on consent or the performance of a contract and carried out by automated means, you may request a copy of your Personal Data in a structured, commonly used and machine-readable format and, where technically feasible, request its transmission to another controller. |
| Right to Object |
Where processing is based on our legitimate interests, you may object to such processing on grounds relating to your particular situation. Where Personal Data is processed for direct marketing purposes, you have the unconditional right to object at any time. |
| Right to Withdraw Consent |
Where processing is based upon your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn. |
| Rights Relating to Automated Decision-Making | We do not make decisions producing legal or similarly significant effects based solely on automated processing within the meaning of Article 22 GDPR. |